SEO · Dunedin
Be the business Google recommends in Dunedin.
Dunedin may be the easiest major centre in New Zealand to own on Google: modest competition, distinct suburbs (North Dunedin, South Dunedin, Mosgiel) and a Business Profile landscape where many listings are incomplete. A few months of proper local SEO here goes a long way. Local SEO for a fixed monthly fee, explained in plain English, reported on one page.
- One-page monthly report
- Month to month after three
- Google and AI search covered
Where Dunedin searches happen
Google first. Then maps. Then, increasingly, an AI.
What we do in Dunedin
Six jobs, every month.
Own the map pack
Google Business Profile built out properly: categories, services, photos, posts, and the Dunedin suburbs you serve. Most local enquiries start here.
Suburb and service pages
Real pages for Dunedin Central & the Octagon and the other areas you cover, written for people and structured for Google.
Reviews that keep coming
A simple system to ask every happy customer, and responses to every review. Reviews are the biggest local ranking factor you control.
Fix the site
Speed, structure, titles, schema, internal links. The plumbing that decides whether Google understands what you do and where.
NZ citations and links
Consistent listings on the NZ directories that matter, plus mentions from real local sites. No bought links.
Be the AI’s answer
Clear facts, consistent details, answer-first pages, so when someone asks ChatGPT for a Dunedin recommendation, you’re in the running.
What’s different about Dunedin
Local search here has its own shape.
Dunedin has about 135,000 people, anchored by the University of Otago and the hospital. Here is what that means for ranking a business in it.
Less competition means faster wins
Fewer businesses compete for each search. A well-built site and a tuned Business Profile can reach the top of Dunedin results in months, not a year. Clicks are cheaper too.
Two audiences, two rhythms
Students and university staff arrive and leave on a calendar. Locals are here for life. Businesses near the campus need to be findable by newcomers every February.
Heritage cuts both ways
Dunedin customers value craft and history. But a website that looks like it was built in 2009 reads as neglect, not character. We build sites that feel established without feeling old.
The hospital rebuild is reshaping the centre
Health, construction and the businesses around them are growing. Being visible for that work now matters.
Local
The Dunedin suburbs we rank for
Every one of these is a separate local search. We target the ones you actually serve.
- Dunedin Central & the Octagon
- North Dunedin & the university
- South Dunedin, St Kilda & St Clair
- Mosgiel & the Taieri
- Roslyn, Maori Hill & the hill suburbs
- Andersons Bay & the Peninsula
- Port Chalmers & the harbour
- Green Island & Abbotsford
Pricing
One fixed monthly fee for local SEO in Dunedin.
Agreed in writing before we start, month to month after the first three. Bigger goals quoted separately.
Elsewhere
SEO across New Zealand.
Straight answers
Dunedin SEO questions, answered.
How long until my Dunedin business ranks?
Map-pack visibility usually improves within the first one to two months once your Business Profile is properly set up. Competitive Dunedin searches typically move over three to six months and compound after that. We show you the movement every month.
Do you guarantee rankings?
No one honest does. We guarantee the work, and a one-page report each month that shows exactly what we did and what changed.
What does Dunedin local SEO cost?
A fixed monthly fee for a single-location business, quoted in writing before we start and month to month after the first three. Multi-location, national or e-commerce work is quoted separately. How we quote.
Do I need a new website first?
Not always. If yours is sound we build on it. If it’s slow or impossible to edit, we’ll tell you, and show you what a rebuild would look like, free.
What about ChatGPT and AI search?
79% of New Zealanders used AI in the past year, and 58% use it at least weekly (InternetNZ Aotearoa Internet Insights, 2025). We make your business easy for AI assistants to find, quote and recommend as part of every SEO plan.
Next step
Want to know where you stand in Dunedin?
Ask for a free look. We’ll tell you what’s holding you back and what it would take, whether or not you hire us.