SEO · Wellington
Be the business Google recommends in Wellington.
Wellington’s search market is compact and quality-conscious. Fewer competitors than Auckland, but sharper ones: the businesses that rank here tend to have proper websites and real reviews. The good news is that owning a suburb or a niche (“physio Karori”, “electrician Lower Hutt”) is very achievable, and the map pack rewards businesses that show up consistently. Local SEO for a fixed monthly fee, explained in plain English, reported on one page.
- One-page monthly report
- Month to month after three
- Google and AI search covered
Where Wellington searches happen
Google first. Then maps. Then, increasingly, an AI.
What we do in Wellington
Six jobs, every month.
Own the map pack
Google Business Profile built out properly: categories, services, photos, posts, and the Wellington suburbs you serve. Most local enquiries start here.
Suburb and service pages
Real pages for Wellington CBD, Te Aro & Thorndon and the other areas you cover, written for people and structured for Google.
Reviews that keep coming
A simple system to ask every happy customer, and responses to every review. Reviews are the biggest local ranking factor you control.
Fix the site
Speed, structure, titles, schema, internal links. The plumbing that decides whether Google understands what you do and where.
NZ citations and links
Consistent listings on the NZ directories that matter, plus mentions from real local sites. No bought links.
Be the AI’s answer
Clear facts, consistent details, answer-first pages, so when someone asks ChatGPT for a Wellington recommendation, you’re in the running.
What’s different about Wellington
Local search here has its own shape.
Wellington has about 550,000 people across the region, in a compact market where reputation travels fast. Here is what that means for ranking a business in it.
A small city that checks first
Wellington runs on word of mouth, but a referral is only half the job. The other half is the person typing your name into Google that night. Your website has to confirm what their friend said.
Professional services set the bar
Law firms, consultants and government suppliers make Wellington’s websites more polished than most cities’. A tradie or café that matches that standard stands out fast.
The region is bigger than the CBD
Lower Hutt, Upper Hutt, Porirua and Kāpiti are separate markets with their own searches. A Petone café and a Paraparaumu builder need different pages. We build them.
We can actually come round
For Wellington businesses, the free preview chat can happen at your place or ours. Most of the country works with us by video and it works fine. But the option is there.
Local
The Wellington suburbs we rank for
Every one of these is a separate local search. We target the ones you actually serve.
- Wellington CBD, Te Aro & Thorndon
- Newtown, Island Bay & the southern suburbs
- Karori, Kelburn & the western hills
- Johnsonville, Tawa & the northern suburbs
- Miramar, Kilbirnie & the eastern suburbs
- Lower Hutt & Petone
- Upper Hutt
- Porirua & the Kāpiti Coast
Pricing
One fixed monthly fee for local SEO in Wellington.
Agreed in writing before we start, month to month after the first three. Bigger goals quoted separately.
Elsewhere
SEO across New Zealand.
Straight answers
Wellington SEO questions, answered.
How long until my Wellington business ranks?
Map-pack visibility usually improves within the first one to two months once your Business Profile is properly set up. Competitive Wellington searches typically move over three to six months and compound after that. We show you the movement every month.
Do you guarantee rankings?
No one honest does. We guarantee the work, and a one-page report each month that shows exactly what we did and what changed.
What does Wellington local SEO cost?
A fixed monthly fee for a single-location business, quoted in writing before we start and month to month after the first three. Multi-location, national or e-commerce work is quoted separately. How we quote.
Do I need a new website first?
Not always. If yours is sound we build on it. If it’s slow or impossible to edit, we’ll tell you, and show you what a rebuild would look like, free.
What about ChatGPT and AI search?
79% of New Zealanders used AI in the past year, and 58% use it at least weekly (InternetNZ Aotearoa Internet Insights, 2025). We make your business easy for AI assistants to find, quote and recommend as part of every SEO plan.
Next step
Want to know where you stand in Wellington?
Ask for a free look. We’ll tell you what’s holding you back and what it would take, whether or not you hire us.