Case study · Interior design · New Zealand
Two businesses, one family name, two websites that couldn’t be more different.
An interior designer and a builder who share a surname and a client base, and a real temptation to save money by sharing a website design. That would have hurt both.
Where it started
The brief
Angela is an interior designer. Matthew Palmer is a high-end builder. Two businesses, two audiences, two completely different buying emotions. A homeowner choosing an interior designer is buying sensibility; a homeowner choosing a builder is buying certainty. The same website cannot convincingly sell both.
What we did
Four decisions that made the difference.
Two briefs, deliberately
Scoped and designed as separate projects with separate art direction, then built on the same underlying approach so the pair still came in at a sensible total.
Warmth as strategy
Angela’s site leads with material: timber, stone, textiles, swatches, tonal photography. It communicates her taste faster than any about page could.
Restraint over features
A portfolio site has one job: make someone feel something, then make contact easy. We resisted everything that would have diluted either.
Room to grow
Project pages are structured so each new job slots in without a redesign.
Where it landed
The result
Two businesses that share a name now present as two confident, separate brands. Angela’s site sells the feel of her work in one scroll; Matthew’s sells buildability. Neither is compromised by the other.
Same surname, same clients, opposite emotions. One template would have failed both.Visit the live site
Next step
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