Websites for law, accounting & advisory
Websites that make a firm look worth its fee before the first meeting.
Law firms, accountants, advisers, consultants, recruiters, architects. Your clients research you before they call, and they decide in seconds whether you’re the firm for their problem. Most professional websites answer “who are we”. Yours should answer “can you fix this”. Free preview before you pay, fixed quote before you commit.
- Free homepage preview
- NZ owned, nothing offshored
- Fixed written quotes
What matters
Five things a website for firms and advisers has to get right.
Lead with the client’s problem
Nobody searches “boutique multidisciplinary practice”. They search “separation lawyer Wellington” or “accountant for tradies”. Pages built around problems win the search and the trust.
Plain English is a credibility signal
Jargon reads as hiding. Firms that explain clearly look more competent, not less. We write the way your best partner talks to a client across the desk.
Make the first step small
“Book a consultation” is a smaller ask than “engage us”. One clear action, repeated, with a form that doesn’t interrogate.
People, then proof
Real photographs of real people, short bios written for clients not peers, and the credentials placed where they support a decision rather than replace one.
Insights that earn authority
A few well-written guides on the questions clients actually ask do more for rankings and referrals than a monthly newsletter nobody reads.
Who we’ve built for
Professional services we work with.
Case study
On Point Family Law
A family law firm whose visitors arrive frightened. The site does the emotional work first (plain words, one clear action, dignity in the design) because in family law, that is the commercial work.
Read the case studyAfter launch
Getting found, then getting more
A website is step one. Here’s how the next steps usually look for firms and advisers.
SEO
Local SEO (Google Business Profile, suburb pages, reviews) is the highest-return marketing for most firms and advisers, for a fixed monthly fee.
Ads
Google Ads work well for high-intent legal and financial searches, though clicks are among the most expensive in NZ, so the landing page has to be excellent. Meta rarely suits professional services except for recruitment and events. A management fee you know before you start.
Other industries
Built around how your customers buy.
- Trades & constructionBuilders, electricians, plumbers, landscapers, arborists
- Health & clinicsMedical, dental, physio, specialist and allied health
- Professional servicesLaw, accounting, advisory, consulting, recruitment
- Hospitality & tourismCafés, restaurants, accommodation, tours, venues
- Retail & online storesShops, brands and B2B suppliers selling online
- Property & outdoorsProperty maintenance, landscaping, cleaning, real estate
Straight answers
Professional services questions, answered.
Our partners want to approve everything. Is that a problem?
No, it’s normal. We build review into the process and give you a live link, not a PDF, so approvals are quick and specific.
Can you build individual profile pages?
Yes, structured so each adviser can rank for their own name and specialty, which matters for referrals.
Do you understand professional advertising rules?
We work within the Law Society, CAANZ and FMA guidance for what we build and write. You remain responsible for compliance and sign off every word.
How much does a firm website cost?
Most small firms are a standard business website build; larger firms with many people and practice areas are a bigger job. You get a fixed written quote after the free preview. How we quote.
Next step
See what your new site could look like.
A free preview of your homepage, built for firms and advisers, in five working days.